My Prime Minister, yes King Justin Trudeau, is in the States starting today.
Don’t get me wrong, I have nothing against the man, and frankly, after 10 years of Harper, Canada needed a bowl of fresh air!
So King Justin will meet with President Obama and will try to revive Canada-US relations…And he will also have to talk business as there are many issues to look into such as trade, energy, environment…but there is also much entertainment surrounding him and the first lady, Sophie. Interviews at 60 minutes, Vogue, The New York Times, The Washington Post. That is great exposure for him and for Canada.
And that is something important, EXPOSURE.
We are not all Prime Ministers or Presidents and yet, we can get great exposure online…and that is the beauty of internet…You can get major exposure for free or for a fraction of what it would cost for a normal business such as Walmart, Starbucks, etc…
You can use social media such as Facebook, Instagram, Twitter, Linkedln, Pinterest.
You can use Youtube.
You can use emails and also have your own blog.
What is important is to invest your time and money wisely for the best exposure possible for your business.
There is a lot of information on the web but I find that it is always interesting to learn from the experts. I’m also lazy (my colleagues used to tell me that I was efficient not lazy) and I don’t like reinventing the wheel so I spend my time applying what the bests are doing.
This saves me alot of time and I also don’t make the same mistakes they made because they tell me upfront what worked for them and what didn’t.
So why not do this too? My best pro source is this one.
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