I admit I LOVE the Minions!
I was watching Despicable Me 2 during the week-end and there’s tons of marketing tips in it! It’s incredible!
For one, at the beginning Dr. Nefario decides to leave because….because he’s a villain and doesn’t like to be stuck doing jelly…so not villain!
So all the minions are there for his departure and he receives a salute of smelly farts from them as he sloooowwwwllly raises in the air…..except he’s so slow that the minions all leave before he’s gone!
In marketing, that’s called not meeting high expectations!
You know when a product or an opportunity promises you the moon but delivers nothing…that sadly happens in business life.
So if you want to be successful in business, don’t promise things you can’t deliver….instead, promise good and deliver great!
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