Don’t learn it the hard way…
This lesson is vital if you want to be successful with marketing and promoting your business. What is it?
Don’t put all your eggs in the same basket.
Marketing translation: Diversify your marketing and advertizing otherwise you’re doomed!
Use many sources of advertizing such as social networks such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, emails, ads, CPA (cost per acquisition), etc.
The reason I’m saying this is that a friend of mine put all his advertizing money last month in one CPA, and, guess what, the seller was not able to deliver because he oversold his traffic sources.
Mmmm. Many people get greedy when they become popular…and luckily for my friend, he figured out that without too much damage. He lost a few weeks of advertizing in a business where consistency is critical.
Lesson learned, my friend is now diversifying his advertizing and results are coming fast because his business is solid.
This experience made him more conscious of bad actions and he’s now smarter with his marketing sources.
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