To Target Or Not To Target On Social Media

To Target Or Not To Target On Social Media

Yesterday I spoke about targeting in general.

Today, let’s focus on social media, since it’s now a big part of a successful business. Yep, we can’t live without social media….sorry for the skepticals.

So here are 5 social media tips to find and engage your customers, therefore to get great targeting for your business:

Tip 1: Know Where Your Customers Spend Their Time

Your online customers are spending significant amounts of time on social networks. While the average person might only spend 15-30 minutes per day, many people spend multiple hours each week.

Your strategic marketing plan should include a steady dose of social media along with email and other marketing strategies that reach your target audience.

Tip 2: Find Content That Will Resonate Deeply With Your Audience

Did you know that the top two sites visited while watching TV are the social sites Facebook and YouTube. This paints an interesting picture of people watching YouTube videos while also watching a TV program. It suggests that people want to be engaged.

What if your brand could engage people in conversations about popular TV shows, movies or sporting events while they are watching it? What if your brand became a trusted thought leader on a hot cultural topic?

Tip 3: Focus on Facebook—It’s Where Consumers Spend Most of Their Online Social Time

If your goal is to engage your customers through social networks, you would be wise to invest in Facebook (and keep your eye on Instagram, Pinterest, and maybe Snapchat, depending on your demographic),

Even though Facebook’s engagement numbers are impressive, if your customers are spending their time on LinkedIn or Snapchat, that’s where you should be.

If you’re buying online ads, consider the power of Facebook’s display network.

Tip 4: It’s Time to Take Video Seriously

Americans are watching increasing numbers of videos online. With the advent of long-form video content online through vendors like Netflix and Hulu, there’s been an increase in how long users will watch a video from 5 minutes to nearly 6 minutes. This may open the door for marketers looking to produce edutainment videos (combining education and entertainment to produce engaging videos that keep people watching).

The way people watch videos is changing with the advent of mobile phones, notebooks and gaming systems. These differences are especially pronounced in Asia, Latin America and the Middle East.

Many companies are using video channels well, but many small- and medium-sized businesses have yet to embrace this powerful platform. All you need is just a bit of training on how to use YouTube to drive traffic to your website.

Tip 5: Consider the Role of Mobile

Mobile devices are changing the landscape of retail sales. Shoppers can compare prices, read reviews and get real-time opinions from their friends through social media channels all while on their smartphones. Smart marketers will take this into account when creating content and finding ways to engage customers.

So be sure your website is mobile-optimized and create content that is easy to consume and respond to via mobile devices (shorter responses are better). Also, if your audience is business-oriented or located in the Asia/Pacific region, make sure to develop a mobile strategy.

I hope these tips will help you with your business.


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