Actually, neither can Apple, Starbuck’s or McDonald’s, just to name those.
Without them, those businesses would not be in business. Can you guess what it is? I spoke about them last week….
You forgot already? They are important in any business. They can give you prestige, they are part of your branding, they are there to help you being recognized, to differentiate you from the others in your niche…still don’t know?