I don’t think that I’m mistaking that much when I say that storytelling is as old as humanity. Humans love telling and hearing stories. Stories are also a good way to remember lessons.
That is why businesses have adopted storytelling as one of their marketing practices. Storytelling is seen in commercial ads and it is also one of the great writing technique.
Storytelling has the advantage to deliver information and key messages in a manner that is not as dry as facts. It helps provide context to statistics and business results.
Why Use Storytelling in Network Marketing
Using storytelling in network marketing is interesting as it can, for example, identify problems and potential solutions, it can also help influence others perspective about a product.
Identify problems and potential solutions
When you write a story related to your business, you are often identifying a problem to potential customers. You describe the issue to the customer; how the issue is disturbing the person’s life (e.g., weight issue, money issue).
Then you offer a solution to the issue (e.g., weight loss program, have your own business) that only you and/or your product can give to the potential customers.
By using storytelling, you are presenting your product in a way customers will remember, you are not hammering them with the facts, you are presenting stories about your business, your product that will convince your customers in a less agressive way, in a more subtle way.
Influence others’ perspective about a product
Some products may not be well-known or may have bad reputation. However, those products may be valuable for certain customers. By writing a story about the product that can actually talk about the misconception; provide the “why’s” a customer should buy them, the advantages, a company may be able to just change the perception about a product.
For example, I have seen many ads on TV about Buick. Those ads talk about how Buick was perceived before, in the old days, and the type of people (young ones) who are now buying the car. I don’t know if the ad works, but for me, if I had to buy a car, I would actually take a look at what Buick has to offer, just out of curiosity…and I’m sure that’s what the company is looking for.
Build Customers’ Loyalty
Storytelling is increasingly used in network marketing as it has the potential to build customer loyalty. Stories are illustrative, easily memorable, and allow any business to create a stronger emotional bond with its customers.
Nowadays, customers want a more personal connection in the way they are presented with information. For example, according to a Nielsen study, when we read a story, not only do the language part of our brain lights up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.
This means it’s far easier for us to remember stories than hard facts.
So in order to have success in network marketing, you have to learn about storytelling. How to learn it?
How to learn it?
One of the tips I can give you is to look at some of the masters in that domain. I personally like Robert Kiyosaki
and Tony Robbins. For me they are great storytellers. I read them everyday and learn from them everyday.
You also have to practice your storytelling skills. That is a long term process and if you do it regularly, you will become a master.
One Last Note….
In order to improve your storytelling skills and to build customers’ loyalty for your business, you have to be consistent in learning and writing stories to your customers. You cannot expect to be successful in building your business and in building your customers loyalty if you only write once in awhile and if you don’t provide value to your customers.
This will be the subject of one of my next posts.
I hope that you are enjoying my blog posts as much as I enjoy writing them.
PS: You want to blog too? Here’s a done for you blogging system that may be interesting for you. Click the banner.